Kriti Sanon’s sister, actor Nupur Sanon has come under fire online for her clothing brand’s steeply priced outfits. In June last year, Nupur launched her brand NOBO — No Boundaries, which Kriti Sanon wears on a lot of occasions. Now a Reddit user has shared a screenshot of her website and slammed her for selling basic clothes at ‘ridiculous price points’.
Sharing several screenshots from NOBO’s website, a Reddit user wrote, “The ridiculous price points of Nupur Sanon’s clothing line called Label Nobo. Doesn’t explain why such basic clothes are sold at such high price points. Is it money laundering of some sort (scamming buyers)?” The pictures shared showed the price vary from Rs 7,800 to 17,500 for basic jackets.
This attracted the attention of other users, who flooded the post’s comment section. A user wrote, “I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME.” Another user wrote, “I have been to Jaipur and jodhpur the past year and honestly, have found better patchwork jackets from local markets for less than 1500.”
The ridiculous price points of Nupur Sanons ( Kritis sister) clothing line called Label Nobo. Doesn’t explain why such basic cloths are sold and such high price points.Is it money laundering of some sort ( scamming buyers)?
byu/Affectionate_Post592 inBollyBlindsNGossip
Another user mocked her website and wrote, “They didn’t even bother to take professional pictures w models, randomly koi bhi shot hain walking out of the airport, being papped wale pictures koi apne website pe Laga ke exorbitant prices me bechne ke liye Alag level ka delulu hona padta hain, good job,N.”
Others claimed she is simply misusing her celebrity sister’s name, while another Reddit user advised everyone to stay away from brands introduced by celebrities.
“Anything which has celb tag, just run away from them , in US I use to buy from rare beauty which is selena gomez make up brand, but loreal or Elf gave me same result and are 50% cheaper,” read a comment.
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Nupur Sanon launched her label NOBO (No Boundaries) with her mother, Geeta Sanon, on June 7, 2024. The brand aims to create a one-stop shop for women looking for traditional wear as well as western wear.
